Royal Car Rental Group | Royal Car Rental Group

Royal Car Rental Group



Our values

We always place the interests of our customers first. We always conduct business with implementation of high standards, trust, honesty, professionalism and ethical behaviour.

Royal Car Rental Group | Our values
Royal Car Rental Group | Our values
Royal Car Rental Group

Trustworthiness, honesty and reliability are the keystone values of Royal Car Rental Group. We are entirely committed to creating fully-customized service at the right price, whether it is for an individual or a company needs. It’s as simple as that – we are the brand you can trust.

Boris Knezevic

CEO, Royal Car Rental Group

Royal Car Rental Group | Our vision


Our vision

Our vision is to become one of the leading brands in the rental industry and to build the wide network of branches in the World.

Our vision is to become the most customer centric company in car rental industry. We will be persistent in building strong relationships with our customers and business partners.

We will be constantly focusing on innovation and delivery of simple high-quality service to our customers.

We are convinced that we need to innovate and control the high technology behind our services, and to participate only in markets where we can make significant contribution.

We don’t settle for anything less than excellence in every branch office and group in the company. We have courage to admit when and if we are wrong and courage to change.

We strive to create local opportunity, competitive advantage growth, and impact in every branch office around the World.

Our strategy is to build best-in-class IT platforms which will enable us to be productive and to deliver carefully customized services.


Our Know-How

The business knowledge and know-how we generated over the decades in business worldwide, gave us a serious competitive advantage over other companies in the industry, especially rivals.

Royal Car Rental Group | Our Know-How

Royal Car Rental Group brand was founded by Studio 77, a renowned world-class consulting and marketing agency from Serbia. During the last two decades, Studio 77 has worked with many globally well-known companies around Europe, North America, and Africa.

As a result, we’ve driven over €350 million in sales and over 7 million leads for our businesses and clients. Studio 77 is a premier reputation firm active in Belgrade, Zurich, and Dubai that specializes in business consulting, digital marketing, SEO activities, web design, and data to drive targeted visibility and engagement that builds brand reputation and delivers profit growth.

We’ve been in business in more than 50 countries, and our portfolio includes such clients as Pizza Hut, Mercedes, Opel, Fiat, Renault, Nissan, Dacia, Hyundai, Freyssinet, etc. We keep the focus on the metrics and measurements that means the most, like leads, revenue, and profit generated.

Likewise, we know that hitting these goals moves businesses forward, and we believe that our client's success is the best measure of our performance.

Our team is made up of award-winning marketers, business consultants, professors, designers, and developers, and we know what it takes to get real results online.

Our know-how and gained indigenous knowledge in business, marketing, and sales are central to our group and revenue growth. They make a major contribution to our competitive advantage and the future development of our activities worldwide.

Royal Car Rental Group | Worldwide locations


Worldwide locations

We are a premium car rental group in Europe, the Balkan peninsula, and the Middle East. It doesn’t matter where you are located, there will be always a convenient Royal car rental branch nearby to help you continue your journey.

Royal Car Rental Group Worldwide

We are fast growing car rental group with the ambitious to become worldwide leader.
Royal Car Rental Group
3 years operating
7 countries
17 branch offices


Our Franchise

You’ve got the drive to be a franchisee, and we’ve got the tool s, know-how and knowledge to help you take charge. Let’s get you started on the path to your very own Royal car rental franchise.

Royal Car Rental Group | Our Franchise

How To Become Our Franchisee

Ready to join the family? Royal Car Rental Group is always looking for new franchisees ready to embrace our winning culture and commitment to superior car rental services.